Promote Your Local IMBA Take A Kid Mountain Biking Day

IMBA

Ideas To Promote Your Local IMBA Take A Kid Mountain Biking Day.

Network


You never know if someone you know may know someone else who can help. A friend of a friend who is a cyclist or love kids may know someone who works at a printing company that can donate flyers or posters, they may know someone at a radio or TV station that can help arrange interviews, they may know a graphic artist that is willing to design ads for free to add to their portfolio of work, they may know a publisher of your local newspaper who is a cyclist and is willing to give you two half-page ads for free, they may know of a national cycling celebrity that lives in the area who is willing to help with radio and TV interviews, they may know a person who works at a public relations agency that is willing to help on a pro-bono basis. You know, you just never know!

Radio Interviews


Contact your local sports radio stations two to three weeks ahead of time about interviewing you regarding the upcoming event (including a local cycling celebrity, parent or kid helps make the interview more interesting). Ask your station contact if they provide on-air public service announcements. If they do, write a 30-second and a 60-second script they can read on air. Ask them if they would like to broadcast live from your event. Do your research ahead of time; go to the radio station’s Web site and learn about the radio host’s background. They may be casual or hardcore cyclists, they may have kids, etc. Knowing this information in advance will help you pitch the story.

TV, Newspaper and Internet Articles


The media is looking for stories to fill shows, and print and online news pages. Over time, pay attention to which media outlets cover stories about bikes, kids, fitness and health (many of them may be cyclists themselves). Make note of who wrote or covered the story and develop a relationship with the person by phone or e-mail. If you don’t have time to track all of that, simply go to the news organization’s Web site, look for staff bio information, search for articles about cycling or kids’ advocacy, find out who wrote the articles and contact that person. E-mail them well written press releases about your upcoming event. Write a press release that covers the who, what, where, when and why of your event. If it’s well written, they will copy and paste portions of it into their article and your event is publicized!

Media Alerts


Three days before the event e-mail a very short, bullet-pointed explanation of the who, what, where and when of your event to all your media contacts. Make sure to explain in the e-mail why it will be a good event to cover (i.e. Kids advocacy, parenting opportunity, great photo opportunity of kids outside riding bikes, etc.).

Online Community Calendars


Many local news agencies (i.e. CBS, FOX, NBC, NPR, your local newspapers, community magazines, etc.), have online community calendars. Post your event details on those calendars well in advance of your event.

Advertising Pro-bono Space


Your local newspapers may offer reduced rates or even free advertising space. When you call, be ready to tell them about your event, why it’s beneficial to the community, etc. You’ll need to pitch them on your event just like you would a journalist (remember not too be pushy though).

Billboard Advertising


Many billboard companies offer drastically reduced rates or even free billboard space to non-profit events. They often have remnant space they’d like to fill and sometimes the billboards stay up months after your event, which equals more advertising for your IMBA organization. Just like when asking for reduced or free advertising space in newspapers, be ready to tell them why your event is beneficial to the community.

Posters and Flyers


Make posters and flyers and have volunteers take them to their local bike shop, grocery store, sporting goods store, school, fitness club, etc., anywhere where you think people who would be interested in your event might hang out. You can organize a one day volunteer poster/flyer distribution day, or just give your volunteers the posters and flyers and have them deliver them as they are running their everyday errands.

Cycling Clubs


Ask local cycling clubs (many cities have more than one) if they will forward an e-mail about your event to all of their members.

Event Promoters


Since your event is for a good cause, your local cycling event promoter might be willing to send an e-mail on your behalf to their database of their events’ participants. Ask them and see what they say.

Blogging


If you have a blog, write about your event on a regular basis. Write about what you are doing to get ready for it, write that you are looking for volunteers to help, write about the benefits of getting kids outside, and write about how to teach a kid to ride, for example. These posts will help get the word about your event.

Social Networking Web Sites


Web sites like Facebook and MySpace make it easy to promote your event to a large, diverse group of people. Both Web sites allow you to create event pages with the who, what, where and when of your event, add photos and blast that invite out to as many friends as you’ve got. Those friends that you invite can also send the event invite to all of their friends and it instantaneously creates a huge network of cyclists, parents and kids who may not have known about the event but now are interested in attending.

Tweeting


Tweet about your event. Twitter is a relatively new online social networking tool. Learn about it at Twitter.com. Sign up, search some key terms that pertain to your event to find other Twitter users who you think should be interested in the event. It’s pretty fun.

Conclusion


Try a combination of the above and see what happens. See what works and doesn’t work. Each year you will get better at it, and your event will be well publicized.


Promoting Your TKMBD Event

IMBA

Promoting Your TKMBD Event.

Posters


If you need help publicizing your event – we’ve created four posters in PDF form, which you are welcome to download and print out to use as you see fit. Save the file to your computer (don’t print from the browser), then take them to your local print shop or just print them out on your own colour printer. You can fill in your own event information with a Magic Marker or Sharpie and post them in local schools, bike shops, or community centers where kids and parents will see them.

Feel free to use the posters below –

2017 Poster (English & Francais)

Please be patient! Files are large so they might take a few moments to load. If you need assistance with posters, please contact program manager Justin Truelove.

Logo


eel free to use our logo to publicize your event (download below). For high res versions (eps, ai, etc.) please email program manger Justin Truelove

Sample Email Blast


A sample email invitation to blast to your group members, friends, and other contacts to promote the event is available for download below. You can edit the information and language. Its a good idea to include photos, club/organization logo, any sponsor logos, etc…

Sample Press Release


A sample press release template that you can send to your local papers, and radio and television stations is also available. After you send the press release, it’s a good idea to call to follow up and ask them to publicize the event beforehand in a story or listing in their community events board, and then request they send a reporter to cover the event (download below).

Thanks again for hosting an event. And please remember to take pictures of your event, post them to IMBA Canada’s Facebook Page, and send them to us at info @ imbacanada.com.

For more, check out Ideas to Promote Your Local IMBA Take a Kid Mountain Biking Day.


10 Tips for Take a Kid Mountain Biking

IMBA

10 Tips to Help you.

Every fall, on the first Saturday of October, IMBA Canada promotes mountain bike events designed to get young people outside on their bikes. Known as “Take a Kid Mountain Biking Day,” the celebration is recognized across the globe. Recently clubs across Canada have been organizing events through the year to accommodate the better weather and their busy club schedules. We encourage clubs to make any day Take a Kid Mountain Biking Day!

Here are 10 tips to help plan a great event:

1. Save the date

  • Clear your calendar for a few hours on your chosen event date, either the first Saturday of October or whatever date works best for your club
  • Other dates are fine too, but you may not be eligible for IMBA-sponsored rewards

2. Find some kids

  • Coordinate with your local IMBA club: https://www.imbacanada.com/near-you
  • Invite neighbors, co-workers, relatives, friends
  • Contact your local YMCA, Scouts, Brownies or other youth groups

3. Plan for bikes and helmets

  • Bring your own bike/helmet is the most common plan
  • If you’d like to invite kids that might not have their own gear, try contacting local bike shops about rental options —give them plenty of lead time

4. Select a route

  • Be sure to choose a ride that is fun, safe and not too long or difficult.
  • The ideal route will have options where the group can head home or continue for more adventure.

5. Be prepared

  • Bring extra water and food, including a tasty treat for every kid
  • Don’t forget other essentials such as extra tubes, pump, tire levers and a multi-tool
  • Recruit plenty of adult ride guides, and make sure someone is assigned to stay behind the last young rider

7. Ride together

  • Emphasize riding together— re-group frequently and make sure everyone is smiling
  • Ask the lead adult guide to stop at every trail intersection to minimize the chance of lost riders

8. Have fun

  • Try incorporating skill games, like “slow-motion riding” and “how to bunny hop”
  • Point out interesting trail features, wildlife or take a few minutes to discuss trail safety and etiquette

9. Take photos and video

  • Share stories and photos about your day with parents, community leaders, local press and IMBA Canada.
  • Post your photos on IMBA Canada’s Facebook page.

10. Make it a tradition

  • Make every day a Take-a-Kid-Mountain-Biking day and plan for the first Saturday in October next year to celebrate getting kids active!


Planning a TKMBD Event

IMBA

Planning an event.

Group Size


In the words of Jedi Master Yoda, “Size matters not.” Start with a group size that you can manage–all sizes of events are welcome. Consider forming an organizing team of willing parents or interested families. Develop a plan for how you would like your day to look and feel. Think about the ages of kids you’ll be inviting (and parents!) and develop a plan so that there is adequate adult supervision. We’ve seen strider (pedal-less) bike rides with toddlers on up to teenagers on mountain bikes; and everything in between.

Location Selection


Pick a location where there are smooth natural surface trails, if possible. Beginner level trails or smooth bike paths are suggested for kids and adults that may not have riding experience. A trailhead, open space or park with multi-use trials suited to all abilities is best. This type of location allows groups to split up based on ability level. If you know the ability levels of your group, pick a trail or riding area appropriate for them. Ask permission from the local authorities/land managers, if required.

If you don’t have any trails near your neighborhood or town, pick a school, bike path, quiet dirt road, ball field, yard or park that is bike friendly. At a field or quiet parking lot, you can set up a skills area with typical sports equipment, such as cones, flags or other markers. Mountain bike “obstacles” can be created by laying 2×6 boards flat on the ground, simulating “bumps”. We recommend setting alternative lines through obstacle courses, so kids can ride an easy path or add more challenge if they choose. Use your imagination but keep safety and “challenge by choice” in mind. Encourage the kids to participate fully and look for experiences to stretch, learn and grow.

If you are thinking you need bikes to share or demo with kids that may not have a bike, consider contacting a local bike rental shop, Trips for Kids Chapter, YMCA Y-riders program, Boy Scouts, Girl Guides or school bike program.

If you are interested in partnering on an event check out retailers, clubs and IMBA affiliates near you. Or stay tuned to our list of events, that will grow as events are registered.

Activities and Education


If you are expecting a crowd, consider planning some activities or educational “stations”. We’ve seen this work well when events include topics such as hydration, nutrition, sunscreen, helmet fitting, safety, skills and bike handling, rules of the trail, etc. This can be as casual as passing around the tube of sunscreen, making sure helmets are on correctly and sharing some snacks.

With willing adult leaders to lead and sweep (follow), take small groups 4-8 kids (with two adults) out on an easy route. For trail rides, splitting kids up by age and ability seems to work best, but always encourage the slowest rider to set the pace. Another option is to set a loop skills course, supervised by a couple of adult “coaches”. Kids can cycle through the course and get tips while they build their skills and confidence. This works great for the young ones while the older kids go out on the trail. The sky’s the limit and the most important thing is to have fun!

Treats always seem to help in motivating kids so stock up on your favorites (we like M&M’s)–but make sure you check with parents about allergies. It’s always a good idea for leaders to carry a small first aid kit and cell phone, especially if you are heading out for any distance from the trailhead.

If you are an organization conducting a Take a Kid Mountain Biking Day ride (club, chapter, shop or other), IMBA recommends you have parents fill out your organization’s acknowledgement of risk and release of liability form for all participants.


TKMBD Checklist

IMBA

Taking Kids Mountain Biking Checklist.

Pick the right tool
Kids 2 and under should ride in a trailer. Kids 3-6 can ride small bikes or pedal trailers. Kids 7 and older can ride their own bikes. Helmets are mandatory. Gloves are an excellent idea. Knee guards won’t hurt.

Pick a destination
Ride to a spot the kids will think is cool. A waterfall, a herd of bison, an ice cream shop… adults know it’s all about the journey, but kids look forward to the destination.

Bring lots of drinks and snacks
Not only is nibbling fun, it keeps kids’ hummingbird-like metabolisms stoked and ready to ride. Don’t forget sunscreen.

Make it easy
Keep rides short and not steep. This is your chance to turn video game masters into mountain bikers. If the kids think riding is hard, it’s back to the X-Box.

Stop often
Kids’ energy comes in bursts. Give them a chance to replenish their bodies – and their attention spans.

There’s more than one way to mountain bike
While old farts love long singletracks, young riders often prefer urban terrain, skate parks, dirt jump areas, BMX tracks and pump tracks. A fun ride might combine some of the above plus some trails. Be creative.

Lee McCormack is a journalist, bike skills instructor and co-author of “Mastering Mountain Bike Skills.” Lee lives in Boulder, CO with his wife and two kids. For more riding tips, check out Lee’s site, leelikesbikes.com

Interested in trail building with kids and teens? Check out this article, from our resources section.

Find a printable copy of the Kids Rules of the Trails here.


Registration

IMBA

2018 Registration.

IMBA CANADA TAKE A KID MOUNTAIN BIKING DAY 2018 REGISTRATION


Organizers, register your local event in order to be eligible to recieve a care package with kid-focussed bike schwag for your event, courtesy of our presenting sponsor MEC. Packages will take about 2 weeks to arrive so please plan accordingly. Once registered, additional information will be emailed to you to help with your planning.

Questions about registration? Contact Justin Truelove program coordinator justin.truelove@imbacanada.com.

Thank you for helping IMBA Canada and our partners get more kids on bikes!

Please fill-out the below form




Land Manager Training

IMBA

Land Manager Training.

SHIMANO CANADA LAND MANAGER TRAININGS


The Shimano Canada Land Manager training aims to reach land managers across Canada and provide up to date skills, techniques, and information to better manage mountain bike and multi user trail networks. For 2016, we will be hosting three events across Canada, which will include guest speakers and topics relevant to emerging trends and new technologies. These 1.5-day workshops will include an indoor presentation and outdoor field exercises covering various topics.

IMBA Canada wishes to thank Shimano Canada for their ongoing commitment to the improvement of the sport of mountain bicycling through investment in IMBA Canada’s education programs.

Kelowna, BC
May 19-20

Register Now

Calabogie Peaks resort, ON
June 22-23

Register Now

Chiliwack, BC
November 21-22

Register Now


IMBA Trail Solutions

IMBA

Trail Solutions.

Trail Solutions is IMBA’s professional fee-based trail consulting program. We offer trail services that range from trail planning, design, and assessment to trail management, education, and volunteer teamwork.

Our organization excels at careful and diligent planning and collaboration to create trail systems that provide high-quality experiences for diverse visitors, minimize environmental impact and user conflict, and require less maintenance over time. We are experienced with trail master planning, risk management planning, community collaboration, GPS/GIS mapping, and more.

Trail Design and Trail Planning


Trail Solutions believes that the success of a trail is highly dependent on both the environmental and social sustainability of the trail. A well-designed trail should cause minimal damage to the surrounding landscape and require minimal maintenance over time. That same trail should also provide the trail user the experience they are seeking. Melding these design parameters is a great challenge. Whether that challenge means designing a shared-use trail that minimizes potential user conflicts or planning a low impact downhill-mountain biking trail, Trail Solutions is up to the task.

Trail Assessment


Most trails and trail systems have developed socially. Beyond getting from here to there, little thought was given to the potential long-term effects of the chosen route or the experience provided along the way. Trail Solutions provides guidance on retrofitting haphazardly developed trail systems into networks that efficiently disperse trail users, provide the experience they are seeking, and do so with minimal long-term environmental impact.

Trail Education


The foundation of a successful trail or system of trails is a high level of knowledge regarding sustainable trail design, construction, and maintenance. Trail Solutions provides custom-designed trail training seminars covering topics ranging from economic/ social development through trails, design and construction of advanced-level mountain biking trails, trail system design, volunteer management, crew leader training, and mechanized trailbuilding.

Project Management


The Trail Solutions staff takes great pride in staying on the cutting edge of innovative trail construction and management strategies. Tackling a project from a hybrid contracting standpoint by training and utilizing volunteer crews, and working cooperatively with other professional trailbuilders. Trail Solutions is flexible and seeks to put the best trail product on the ground within the construction timeframe that is available.


IMBA Trail Care Crew

IMBA

Trail Care Crew.

engage your volunteers


Do you want to engage your volunteers, learn new techniques to build sustainable, multi-use trails, and have some fun? Then you’ve come to the right place!

The IMBA Canada Trail Care Crew is a dynamic team of professional trailbuilders, educators, and enablers. Supported by Parks Canada, and Shimano the Crew travels across the country year-round in their Subaru Outback, getting Canadians of all ages outdoors, and educating them about sustainable trails!

Typical visits take place over four days and include a trail project assessment, an IMBA Trail Building School, a social night, and group ride. With more than 30 visits and events each year, we rely on local volunteers to help coordinate many of the details.

Have you been to an IMBA Canada Trail Care Crew visit in 2015? We want your feedback!

See the Trail Care Crew in action



Western Mountain Bike Advocacy Symposium

IMBA

Building A Diverse Mountain Bike Community.

IMBA Canada is partnering with the North Shore Mountain Bike Association (NSMBA)​ to present the inaugural Western Mountain Bike Advocacy Symposium​.

The symposium will be taking place October 12th through 14th, 2018 in North Vancouver, British Columbia and for the inaugural theme we have chosen “Building a Diverse Mountain Bike Community”.

Our organizations wish to host a timely conversation on the need for us all to work collectively towards ensuring mountain biking is seen as an open and inclusive recreational pursuit. We want to introduce new perspectives, outline why this is an important issue and help create a cohesive vision for building a diverse mountain bike community.

Keynotes, presentations and panel discussions will be hosted on the following topics: Privilege and the Mountain Bike Community, Building First Nations Relationships, Adaptive Mountain Biking, Supporting Youth Voices, Encouraging Female Representation and Reducing Barriers to Participation.

Space will be provided to facilitate conversation and answer questions through the delivery of discussion groups and workshops. We’ll also be making time for ad hoc conversation and reflection through some organized trail work and numerous group rides!

We wish to be a spark that ignites further conversations within individual communities on how each of us has a part to play in ensuring mountain biking is seen as an inclusive and open space for all – building a diverse mountain bike community one rider and trail at a time.

We hope that you will join us this fall for this exciting and important discussion! Please fill out our questionnaire if you are interested in attending and if you would like to help support this initiative or have questions please email symposium coordinators Justin Darbyshire – jay.darby@imbacanada.com or Christine Reid – christine@nsmba.ca.